As a design lead, I work with the Reckitt US e-commerce team, driving work that recently earned recognition as an END CAPS™ PDP finalist and award winner.
Throughout my career, I have partnered with top-tier brands across consumer goods (Reckitt, Unilever, Green Thumb Industries), financial institutions (CIBC, Manulife), and major retail brands (Shein, Fresh).
My design philosophy is strictly purpose-driven. Whether shaping brand narratives, leading 360-degree campaigns, or crafting immersive experiences, I build meaningful connections that bring ideas to life across digital, print, and physical spaces.
Experiences
2023 – Present: Inside Ideas Agency (Accounts: Green Thumbs Industry, Reckitt US)
2017 – 2023: OLIVER Agency (Accounts: Manulife, CIBC)
2015 – 2017: Manulife (In-House Agency)
2013 – 2015: Standard Life Aberdeen (In-House Agency)
Achievements
ENDCAPS™ Household Best-In-Class PDP Award
ENDCAPS™ Beauty PDP Finalist
ENDCAPS™ Healthcare PDP Finalist
CMA – Canadian marketing Association
Caples Awards
The Drum Chip Shop Awards
Skills
Branding Communication
Design Direction and Thinking
User-Centric Design
Project Management
Accessibility Standards
Fluent in English & Mandarin
Conversant in French
Education
2023 – 2024: Yorkville University – Bachelor of Creative Arts
2010 – 2013: Dawson College – Graphic Design