Rythm is an established cannabis and lifestyle brand rooted in the connection between music and flow. As the brand expanded into fast-acting functional THC beverages, the opportunity arose to invite inquisitive consumers into the category while giving loyal consumers a new way to engage with the brand.
The design communications were built around the effects of each product: Sativa amplifies energy and boosts your flow, while Kush helps you unwind and provides a gateway to chill. Product and packaging explored ways to communicate these effects clearly, giving consumers the freedom to choose their Rythm. An easy-to-navigate visual language around dosage and experience made the range approachable for both new and experienced consumers, while staying true to Rythm’s world of movement and flow.
Pearson Takeover / Your Cabana Awaits / World of CIBC / Drink Your Rhythm / Merry Carolers / Tasks Like Summer / Thank You, Sinclair / Every Pedal Counts
