Thank You, Sinclair

Christine Sinclair’s final game at B.C. Place was a moment that called for more than a conventional stadium graphic. The creative needed to match the scale of the occasion while working across the unusual dimensions and technical requirements of a major soccer venue. 
Working with Courage Agency, the established visual treatment translated into dynamic motion for jumbotrons and stadium running banners, with transitions and compositions designed specifically for each display format. Art direction and production oversight ensured the animation maintained impact across large-format screens to unconventional banner dimensions. The result was a celebratory visual experience that helped turn the stadium itself into part of the tribute.
In partnership with Courage Agency.​​​​​​​
Pearson Takeover / Your Cabana Awaits / World of CIBC / Drink Your Rhythm / Merry Carolers / Tasks Like Summer / Thank You, Sinclair / Every Pedal Counts
Every Pedal Counts
Sponsorship, Campaign Activation
Merry Carolers
Campaign Design
Drink Your Rythm
Packaging, Marketing Design
Your Cabana Awaits
Brand, Packaging, POS, Marketing Assets
World of CIBC
Brand, Visual Direction
Pearson Takeover
OOH Campaign, Assets Production
Tastes Like Summer
Event Design, Promotional Assets
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