Señorita THC Margaritas is a next-generation, cannabis-infused ready-to-drink cocktail brand created to bring the enjoyment of a margarita without the next-day regret. As a new brand entering the beverage category, the opportunity was to establish a distinctive personality that balanced indulgence with a more mindful approach to drinking—keeping the flavour, fun and social experience without the alcohol.
Your Cabana Awaits became the creative platform: an invitation to step away from the everyday and enjoy the moment, whether on your own or with friends. Rooted in the playful spirit of the entertainer archetype, the design direction embraced vibrant colour, bold visuals and a carefree sense of escape. The result positioned Señorita as more than a THC beverage, but as a little vacation in a can—offering a fresh take on the cocktail occasion that fits into the growing culture of mindful drinking.
Pearson Takeover / Your Cabana Awaits / World of CIBC / Drink Your Rhythm / Merry Carolers / Tasks Like Summer / Thank You, Sinclair / Every Pedal Counts
